Stranger & Stranger Design Their First Perfume Packaging For Ministry Of Scent
by Bill McCool on 10/20/2020 | 3 Minute Read
No, the Ministry of Scent isn't some defunct wing of the Ministry of Magic from the realm of Harry Potter. Instead, they delve into the dark arts of indie perfume, and lucky for them, they got a design-assist from none other than branding and packaging studio Stranger & Stranger.
Which, come to think of it, we did a double-take as well, as the alcoholic drinks specialists have not only turned in their first cannabis project but now their first perfume.
2020 is crazy, y'all.
Ministry of Scent, the curators of fine, rare, and garage perfumes turn to award-winning packaging designers Stranger & Stranger to capture the dark and mystical alchemy that goes into their scents.
The design team at Stranger & Stranger took inspiration from the complexities and notes of the scents and how they get expressed in the layers and textures of the packaging.
This was a passion project for Joy Hallman, the San Francisco studio principal at Stranger & Stranger. “This was our first endeavor into scents, and it was like going down the rabbit hole for our entire team," Joy said. "We poured our heart and soul into this project – we actually had designers fighting over the chance to work on it. That’s exactly what a good brief does. It allows for creativity to thrive with nothing getting held back. That's what your client wants, for you to be all in, and, for us, that came without question for the Ministry project.”
The entry to the brand is via a quarterly sample pack, and a favorite scent can get ordered as a dark and lavish gift pack in a bespoke glass bottle adorned with the silver snake. The snake is also given to club members as a pendant necklace, which gets in-store deals and offers to the cognoscenti.
Ineke Ruhland, the co-founder of Ministry of Scent, said, “We’ve wanted to work with Stranger & Stranger since we saw an inspiring presentation of their designs for alcoholic beverages at a LuxePack show. We knew their show-stopping creative work could bring something truly unique and beautiful to the fragrance market, and we weren’t wrong.”
Antonia Kohl, the other co-founder of Ministry of Scent, said, “When we received our first deliverable from Stranger & Stranger, everyone on our team got goosebumps. The packaging design exceeded our dreams, elevating our brand identity in a way that was so on-target, it was almost clairvoyant."
- Agency: Stranger & Stranger