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Streamland Lion Mane Manuka Honey Features A Beard Any Lumberjack Would Be Proud Of

by Shawn Binder on 10/16/2020 | 2 Minute Read

The hero illustration that Streamland's Manuka Honey reminds us a lot of Mother Willow from Pocahontas in the best way possible.

The man of the forest has a lush beard that would make any lumberjack jealous. The twist here, however, is that the beard gets made up of leaves, honey combs, and mushrooms, all ingredients contained in this healthy honey. The jar is a departure from that honey bear we are all accustomed to, creating a brand experience that is both memorable and unexpected.

Our favorite element has to be the ridged top, for easy twisting; no more running your jars of honey under a hot tap!


Editorial photograph

Coveted in Asian markets for adding flavor to culinary dishes and its unique bioactive properties promoting health and wellness, Lion’s Mane mushrooms are wildly foraged shrooms with a "shaggy" appearance. Thankfully, these mushrooms genuinely live up to their lion mane descriptor. Using refined extracts of the mushroom, Streamland developed a unique Manuka honey-blend aimed at the Asian consumer looking for new ways to use and experience this food source.

Editorial photograph

Digging down into Asian mythology and fairy tales, we discovered a historical fable about an ancient medicine man of the forest, living off what nature gave him and creating potions and ointments from flora and fauna. From this, we created a literal tree-man of the forest. With a tree-trunk face, his beard is made up of the leaves, flowers, and Lion's Mane mushrooms which are all found on the forest floor. To work with the choice of a craft paper label, the character was developed in pencil, giving it a soft and of-the-earth aesthetic. The result is an unexpected execution for the mature Manuka Honey category, ignoring existing product conventions in favor of a deep product story.

Editorial photograph
Editorial photograph
  • Instagram: @onfiredesign
  • Creative Director, Designer: Matt Grantham

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