Deeto Wants To Radically Change The Way We Detox

Deeto is here to change the way we think about detoxing.

Often, the word has a connotation of purging the body of radically harmful toxins. But what about the toxins that make us sluggish and less-than-healthy? Enter this new female-led company determined to change the way we take care of ourselves. The natural glass of the bottle pairs perfectly with the elegant and feminine serif font. The text on the product is minimal, allowing for a no-fuss description of what comes inside each bottle.

The packaging comes in white with stunning illustrations of the herbs contained in each product. Our favorite feature has to be the paint streak in various colors across each variant title. When a consumer opens the box, they're greeted with a beautiful sky blue, indicating the natural elements of the supplements. 

Taking care of yourself should be a beautiful experience, and Deeto is here to help. 

Deeto is a new, female-led wellness startup on a mission to re-educate us about the often misunderstood world of detoxification. Working closely with founders Mitch and Renae, we created a brand strategy and identity focused on inspiring a shared sense of wellness. The packaging design took a minimalist approach, with a focus on the natural ingredients incorporated. We also had a set of incredibly realistic illustrations of the various herbs used, drawn to highlight their health benefits in their natural state.