Two Days Drinks: Alcoholic Sodas With Moxy
by Shawn Binder on 10/14/2020 | 2 Minute Read
We can't deny the instant charm of Two Days alcoholic sodas. From the bold logo font, and the serif font flavor descriptors to the perfect color combinations that are easy on the eyes - all things perfect for a socially distanced picnic. With cans this good looking, you'll want to enjoy every drop.
Also major props to the photo campaign for this brand. I'm swooning and want to be in a field with my friends ASAP!
Two Days make drinks that are lighter in alcohol, don’t contain any additives – only natural ingredients – and don’t have any added sugar. But this isn’t really about the less, it’s more about the more. About doing more, going places, seeing friends and living life. It’s about doing it all today and doing it again tomorrow.
We have worked with Two Days to create the positioning, name, visual identity and product packaging for this new brand of lower ABV drinks. With a simple visual system and a powerful and emotive strategy, our vision was to conjure an image of all the things you could do now, whilst also imagining the things you can do tomorrow. It was important for us to celebrate the idea of lower ABV rather than think of it as missing out. Under the overarching line ‘For Today and Tomorrow’ Two Days provides people with a rare option to drink, but still have plenty of flavor, have fun, but still have fun tomorrow.
The line of sodas have just launched in two flavors, Vodka Lime and Vodka Raspberry, with a third be introduced very soon. Creative Direction by Studio Thomas, photography by Laura McCluskey.
Annie International Inc.