Dad Grass Brings The Dad Joke Pain

by Rudy Sanchez on 10/14/2020 | 3 Minute Read

There was a time when dads were mercilessly mocked, especially on TV, becoming the luckless, bumbling, and the sometimes grumpy dope trope of situation comedy. Going back to the Golden Age of television, fathers weren’t always given a kind portrayal on the small screen, and, frankly, most everywhere else too.

Then dads got kind of cool.

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Nowadays, having a dad-bod isn’t necessarily a bad thing, and dad jeans and sneakers are ironically fashionable (thanks, Obama). Plus, there’s something admirable about being shamelessly unhip or oblivious to whatever Tik-Tok is supposed to be.

Editorial photograph
Editorial photograph
Editorial photograph

Dad Grass, a CBD Hemp pre-roll brand, doesn’t just tap into a retro vibe but does so through that dad lens. Its packaging is a flip-top cigarette hard pack, in a deep red with gold foil accents that almost looks like a prop from The Rockford Files, were it not for the subtle references to hemp.

Editorial photograph
Editorial photograph

The brand’s special-edition packaging cloaks the pre-rolled CBD joints in cheeky boxes, which appear to house things only dads would care about, like a box of Phillips flathead sheet metal screws or an ancient-looking cassette box. Both have bold, colorful patterns that mimic packaging from the late 70s and early 80s. The “It’s a Baby” box is less about subterfuge but does continue that retro-styling, going a little farther back than the other two boxes, with fanciful gold foil illustrations and script typography. A flying stork carrying a bundled newborn in its beak dominates the front, and the 5-pack imitates a pack of cigars for the nervous, pacing father of the newborn to give out in the waiting room, even though he should clearly be by his wife's side. Thanks, TV!

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Editorial photograph
Editorial photograph

Debuting today, the latest in the Dad Grass collection continues to play with the hidden-in-plain-sight approach, this time mimicking classic sardine packaging. The box foregoes patterns and goes with a backdrop consisting of red, looking more like a generic tin of fishy goodness. A white stripe with the word “Sardines” races across the front, and a picture of the small, oily fish sits on the bottom.

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The other special edition boxes have pot-related Easter eggs; the Clear Head cassette packaging has a technical mark-looking “dad stash” reference, for example, and the Dad Screws come in a quantity of 420. Sardines is no different, as it has copy stating that the ingredients are “fish (not weed),” as well as a corndog dad-joke brand name in “Something’s Fishy.”

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Dad Grass 10-packs, special-edition 5-packs, and single/double tubes are available now. Because it’s CBD, it’s legal all over the US.

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