Featured Community: Moschopolis Wines by The Birthdays Design

by Andrew Gibbs on 10/13/2020 | 2 Minute Read

Featured Project From the Dieline Community. Post Your Own Today.

Moschopolis Wines by The Birthdays Design

"The brand is based on the premium wine quality matured in barrels, as well as the scientific approach of the owner's experience and thorough methodology of each production step.

Instead of introducing a representational metaphor in the label, we created a wine-self-reference one, a label that carries only the wine's internal and essential information. This was achieved by collecting, structuring, and organizing the most important elements.

By introducing a clear typographic system on the label, extroversion has been achieved, which arrives from the decision to include all information available directly to the viewer. Secondly, methodology was accomplished visually through this system in a way that verifies the brands' own practice. Thirdly, education, as a way of communicating all the essential elements of this product to those unfamiliar with barrel wines."

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.