Boris & Horton is a dog-friendly cafe in New York Cityâs East Side. Its previous visual identity featured a dizzying Pinterest board vibe along with Tim Burton inspired typography. However, the upstart establishment wanted to refresh its brand, looking for something more reflective, fun, and engaging for its younger clientele.
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Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.
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