Buddy Mulled Wine
by Bill McCool on 01/06/2020 | 2 Minute Read
Client gifts can be ridiculously hard to come up with for any design agency, and there are only so many Hickory Farms' baskets one can stomach.
But if anyone has mastered the elusive art of holiday gifts, it's Buddy Creative. As per tradition, they send their clients and friends a bottle of traditional mulled wine with a design they create in-house. Now on their 11th seasonal bottle ever, they took a little inspiration from an Irving Berlin holiday staple.
"Come Christmastime, we like to send a bottle of traditional mulled wine to our clients and friends so they can enjoy a festive tipple on us. Reimagined each year, our designs have ranged from 2012’s Original Winter Warmer (the only sure and trusted way to ward off the icy claw of winter and survive the manifold strifes of the festive season) to 2010’s Warmest Wishes (a neat little pun on this traditional heated drink!).
For 2019, we have created a bottle label inspired by the well-known Irving Berlin song “Dreaming of a White Christmas,” which reminisces about an old-fashioned Christmas setting. We blind embossed our own Buddy winter scene (including the Studio and team) on a snow-white label, but added a nod to the mulled wine itself by picking-out a winterberry in red and a line addition '…with a touch of red.'"
- Agency: Buddy Creative