Think about the piles and piles of deodorant tubes youâve used over the years. Now, think about all of those tubes sitting around in a landfill with all of the other tubes nobody else bothered to recycle-youâd probably kill for a halfway decent underarm fixer that wasnât full of plastic.
Lucky for us, we have a few options now, and one of our latest favorites comes in the form of AKT. We love it so much that we had to make it our first Pack of the Month for 2020. Beautifully minimalist with simple type and one color across the packaging, Londonâs Two Times Elliott helped AKT create a natural, unisex deodorant that finds inspiration in the West End theater scene.
We talked to Two Times Elliottâs creative director James Horwitz and designer Noemie Courtois about their stunning packaging and branding for AKT, and how they even keep a few tubes handy across the office.
