HERE Studio Gives Us A Vinegar-Spiked Taste of The Mediterranean With VINA
by Bill McCool on 01/31/2020 | 2 Minute Read
Vinegar-based beverages are having a moment right now, and it’s not just kombucha and tonics—there are even some refreshing sodas and sparkling waters on the market too.
I mean, some of us are out here drinking Braggs Apple on the reg’, but there are plenty of new brands packaging up the health benefits of ACV—lower cholesterol and blood sugar levels, indigestion and possible acne killer, teeth whitener, and even a cure for hiccups—into popular beverages with just enough bubbles to make you forget you’re drinking vinegar.
Here’s a new one—VINA—that gets a branding and packaging assist from HERE Studio in LA.
From HERE Studio:
“VINA Sparkling is a bubbly Apple Cider Vinegar (ACV) drink – light, sparkling water with organic pressed juice and the added nutritional benefits of ACV as a natural digestive.
VINA was inspired by summers on the coast of the Mediterranean (think striped beach umbrellas and open-air markets carrying fresh fruit). We aim to capture and embrace the healthy lifestyle and carefree attitude of the Med’ in a beverage that is easy to work into your daily routine.”
- Agency: HERE Studio
- Creative Director: Alex Matthews
- Designer: Sandy Yang
- Photographer: Julia Stotz
Packaging & Dielines 2: A Free Resource