Cocoon Prague Creates Visually Exquisite Packaging For Becherovka Unfiltered

by Rudy Sanchez on 01/31/2020 | 3 Minute Read

Editorial photograph

Becherovka is an herbal liqueur made unfiltered and from a closely-guarded recipe. Inspired by the forest where the herbs grow, as well as classical pharmaceutical style is coupled with premium details such as hot foiling and matte paper.  

Editorial photograph
Editorial photograph

“The original Becherovka recipe has always been a well-kept secret. The creation and successful production of its first-time-ever unfiltered herbal liqueur can be best described in the claim we developed for this new product: Tradition with a pinch of rebellion.

Editorial photograph
Editorial photograph

Our visual concept has taken the direction of an absolute celebration of the herbal, traditional, and crafty spirit of this new premium sister of the original Becherovka. The label is inspired by the classical pharmaceutical style of visuality, bringing the uncomplicated feeling and the detailed crafting together in a perfect balance. Matte beige paper underlines the sensation, while forest green is used to replicate the wild, genuinely herbal taste.

Editorial photograph

Editorial photograph

The devil is in the detail, and so is the craft. The traditional art of the maker was given tribute to by putting the brand symbol – the cryptogram – in the center. We used golden hot foiling and embossing for the right stand-out. Monograms of Jan Becher and UNF (standing for Unfiltered) complimented that hero. All the elements were placed in a simple yet detailed graphical composition with the UNFILTERED sign crowning them. The claims ‘Herbal Liqueur’ and ‘Small Batch’, which emphasize the uniqueness of the product, were printed in gold.

Editorial photograph
Editorial photograph
Editorial photograph

But we did not stop here. A custom-made gift box was designed for influencers and bartenders to introduce this new spirit in a special way.”

Editorial photograph
Editorial photograph
Editorial photograph

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