A Concept For A Category That Is Rarely Well-Designed

by Jessica Deseo on 01/30/2020 | 2 Minute Read

Editorial photograph
Editorial photograph
Editorial photograph

Brand identity for SOAC, calming eye drops for irritated eyes. These drops support the eye's natural tear film and effectively relieve symptoms, such as redness or itching. It is specifically developed for eyes irritated by dry air, contact lenses or working at digital devices. We created a colorful brand identity including a functional packaging and sonorous naming. The logotype's strong contrast of the letters point out the product's main feature – immediate relief of visual disturbance.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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