VinVinVin Is Designed For Those Who Serve It, Those Who Make It, & Those Who Drink It

by Jessica Deseo on 01/31/2020 | 1 Minute Read

You don't need to know wine to enjoy it.

This is the motto of vinvinvin, a new wine bar on Beaubien Street in Montreal. Three "vin" for the three people targeted: those who serve it, those who make it, and those who drink it. To highlight the mentality of the establishment, wine for wine, the visual identity has been simplified as much as possible. Through the adventures of Jean Jus, a "bon vivant" character, the wine is presented in its simplest form. No Château of... or Domaine of... Good wine. Good people. One of our mandates was to design the 3 house’s wine label “ Jus de lieux ” white, red & rosé.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

VinVinVin Is Designed For Those Who Serve It, Those Who Make It, & Those Who Drink It

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