Brix is a “molecular moscato” that uses science to create a brand new wine experience. Agency Yungbld created a visual branding for the new beverage inspired by subversive pop art to create a modern and fun propaganda-type branding.
“The Brix story begins with a group of genius chemists using pioneering lab techniques to create the first molecular moscato the world has ever seen. Yungbld was charged with creating a complete brand experience with the direct intention of bringing this world-changing beverage to the masses. knowing the impact this beverage would have on the world, we developed a picture language, using illustration, which can be understood by any person with eyes; regardless of the language, they speak.
The packaging we designed uses proprietary ‘green’ technology which perfectly showcases the visual language of the brand. To close out the first phase of brand development we put together a campaign of ‘pop art propaganda’ which will rapidly spread the word across the globe. Brix is simply the grapest drink in the world, and we are honored to be involved with this brand.”
