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Pantone Of The Year Classic Blue Collection

by Dieline Author on 01/27/2020 | 3 Minute Read

When the coloratti king-and-queen maker Pantone announced that the color for 2020 would be none other than Classic Blue, we scratched our heads and thought, is that all there is?

But, much like when Pantone selected Cerulean Blue as the color of the millennium in 1999, there is a sense of constancy and dependability that comes with it, something that isn’t lost on us as we move into another decade full of uncertainty. Pantone describes this shade of blue as one that elicits feelings of calm, clarity, and assurance—you know, all of the emotions you experience when you open up Facebook on your phone.

Editorial photograph

But, if you put your phone down for a second, you'll see that the shade is already starting to make an appearance in some of the latest packaging projects and trends. Here are a few that caught our eye.