Rather than go with the same minimal, stripped down design common of functional drinks, agency B&B saw an opportunity to go bold and colorful for vegan oat milk brand OATH.
âFunctional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits.