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Ball Corporation and Bud Light Serving Beer In Aluminum Cups At This Year’s Super Bowl

by Bill McCool on 01/23/2020 | 2 Minute Read

This year’s Super Bowl in Miami promises to be a little more sustainable, and Ball Corporation, along with Bud Light, is getting in on the action.

For guests who can afford the $5,000 Super Bowl ticket at the Miami Hard Rock Stadium, they’ll be treated to their beverage of choice in an infinitely recyclable 20-ounce cup courtesy of Ball and Bud. This move will help the venue reach some of their sustainability goals as they try to distance themselves from single-use plastic. 

"We're proud to team up with Centerplate and Bud Light to bring fans at Hard Rock Stadium improved, sustainable hospitality with our game-changing and infinitely recyclable aluminum cup," said John A. Hayes, Ball's chairman, president and chief executive officer in a press release. "We developed the aluminum cup to ensure it meets growing demand for more green products, and we're excited that our partnership will give this year's Super Bowl fans the opportunity to do better by the environment."

Editorial photograph

Ball announced the debut of the cups last September, and they offer stadiums, restaurants, and beachgoers a better alternative to plastic. For those worried about the price point, as we noted at the time, the “cups are a premium compared to traditional red solo cups, the price difference being .25 cents to the plastic’s .17 cents.” Also, we don’t need to remind you that you’re likely already paying twenty bucks for a domestic beer, so what's a few cents, right?

This isn’t the first time the aluminum cups have found their way inside a football stadium, as they debuted at Folsom Field during the CU Buffs’ season last fall.