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Oskar Blues Unveils Brand Refresh

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Beer brand Oskar Blues is one of the earliest craft brewers to can their suds, and it all started with Dale’s Pale Ale back in 2002. While some criticized the move, the packaging caught on in the craft scene, and today, nearly half of craft beer comes in cans. 

While the Colorado-based brewery helped change the perception that only swill gets sold in cans, Oskar Blues hadn’t done a significant refresh to the labels for their line of beers in all that time, something it set to rectify for 2020.

Editorial photograph

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