DIELINE AWARD WINNERS REVEALED

Thirst Craft Invades Our 'Miami Vice' Dreams With Mother’s Little Helper Vermouth

by Bill McCool on 01/21/2020 | 2 Minute Read

The vermouth shelf at your local liquor store could use a little shaking up (or even some stirring). That's why this California winemaker and vermouth purveyor turned to Thirst Craft.

From Thirst Craft:

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Vermouth was Matthew Nagy's mother's favorite drink. So when the Californian wine producer decided to create a fruit-forward Vermouth of his own, he did it with her in mind – naming the drink after his favorite Rolling Stones' song, "Mother's Little Helper."

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In need of a design that could translate the subversive nature of the song into a truly unique label, he came to Thirst. Inspired by the song’s dark lyrics, Thirst wanted the label to feel like a surreal kind of escapism.

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They created a dreamlike scene with idyllic palm trees growing out of an open pillbox on the front. The reverse label shows the closed box, concealing its paradise within.

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Thirst hand drew everything from the typography to the trees’ leaves, so each element is perfectly imperfect. This, combined with a vivid pink, gives the label a psychedelic feel. To complete this daydream of a design, a foil becomes the mirrored inner of the pillbox.

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