Thirst Craft Invades Our 'Miami Vice' Dreams With Mother’s Little Helper Vermouth
by Bill McCool on 01/21/2020 | 2 Minute Read
The vermouth shelf at your local liquor store could use a little shaking up (or even some stirring). That's why this California winemaker and vermouth purveyor turned to Thirst Craft.
From Thirst Craft:
Vermouth was Matthew Nagy's mother's favorite drink. So when the Californian wine producer decided to create a fruit-forward Vermouth of his own, he did it with her in mind – naming the drink after his favorite Rolling Stones' song, "Mother's Little Helper."
In need of a design that could translate the subversive nature of the song into a truly unique label, he came to Thirst. Inspired by the song’s dark lyrics, Thirst wanted the label to feel like a surreal kind of escapism.
They created a dreamlike scene with idyllic palm trees growing out of an open pillbox on the front. The reverse label shows the closed box, concealing its paradise within.
Thirst hand drew everything from the typography to the trees’ leaves, so each element is perfectly imperfect. This, combined with a vivid pink, gives the label a psychedelic feel. To complete this daydream of a design, a foil becomes the mirrored inner of the pillbox.
- Agency: Thirst Craft
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