Boundless Brand Design has been working with pioneering business Tails Cocktails to develop an updated brand identity and packaging design, launching alongside two of the worldâs most highly awarded Limited Edition rum cocktails. Tails offer premium batched cocktails, exclusively designed for the on-trade, to make high-quality cocktails more accessible, consistent and faster for a broader audience.
The two-feather logo was inspired by the origins of cocktails when rooster feathers were used in a tavern in 1779 to stir alcoholic mixed drinks and provide colourful garnishes. These drinks later became known as cock-tails. The logo proudly takes centre stage on the newly designed bottle for the two “Legacy Cocktailsâ, which are winning Cocktails of the Bacardi Legacy Global Competition that took place in Amsterdam earlier this year, where bartenders from around the world compete to create new cocktail legacies.
