Hype Group Helps Create A Magical Elixir For Breadbox Apothecary
by Bill McCool on 01/20/2020 | 2 Minute Read
Now that self-care and wellness season is in full swing, you might be on the hunt for some new supplements. And if they look great on your kitchen counter or inside your medicine cabinet, all the better.
With Hype Group's recent work for Breadbox Apothecary, we're ready for a moist-to-dry January full of elderberry tonics.
"The Breadbox Apothecary provides high-quality wellness supplements for mindful families who value traditional solutions to enhance their well-being while embracing the modern advancements in the industry. Their tonics, tinctures, hand-rolled herbal pills, essential oil blends, herbal teas, salves, and more, are a perfect combination of science and old-world herbalism. Core ingredients, like elderberry, are sourced from a first-rate purveyor of sustainable organic herbs cultivated in the Pacific Northwest.
The company's founder, Jayme Huele, came to Hype seeking a verbal and visual solution for Breadbox that would match the brand's holistic values and appeal to her growing audience. We began by establishing who The Breadbox Apothecary was at its core, its tone of voice, and its consumer promises. Once that foundation was established, we moved into creative exploration and began crafting a unique visual identity system that Breadbox could thrive with.
The hero product we took specific focus on was Jayme's Elderberry Tonic — an all-natural, organic elderberry syrup with enough nutrient-rich ingredients to kick your immune system into overdrive. We kept this tonic top-of-mind as we created a well-rounded brand system that allowed for flavor and product extension.
Through hand-drawn illustrations of unique ingredients, cheeky assets, and an attractive color palette of deep green and bright violet, our team was able to deliver a unique brand for Breadbox that looks as good as it tastes.
We topped off this brand and package with a custom photoshoot, catered specifically to capture the unique ingredients that make up the elderberry tonic. The results have us feeling better than ever, mainly because of the amount of elderberry tonic we've been sipping as we captured these lovely shots."
- Agency: Hype Group
- Designer: Johnny Quaranto
- Art Director: Nico Guidicessi
- Photographer: Sydney Liebman