Beverage Packaging, Student & Concept Packaging

Coffee Concept NMA Cafe Brings A Bold Visual Identity With A Big Personality

by Jessica Deseo on 01/17/2020 | 3 Minute Read

NMA Cafe Concept is right on trend with Pantone's Color of the Year. This concept brings simplicity to the joy and pleasure of drinking coffee.

A concept coffee brand focused on having a fresh and bright color palette to help create a clean and strong brand personality. Adding to the brand is a sense of light, humor and fun illustrations to explain the coffee flavor. Each flavor has its own personality.

NMA Cafe's Visual Identity is suppose to convey the joy of starting each day with a cup of coffee.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Coffee Concept NMA Cafe Brings A Bold Visual Identity With A Big Personality

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