In addition to heading up ready menswear at Louis Vuitton and founding his own streetwear house Off-white, American fashion designer Virgil Abloh is also the Creative Advisor for Sustainable Innovation Design at Evian.
Abloh has created a series of products that aim to inspire the full potential of even a single drop of water and to get consumers to consider their sustainable choices-just because you’ve given up on single-use plastic bottles doesn’t mean you can’t flex while on the hiking trail or at spin class.
The Virgil Abloh x Evian collection, “One Drop can make a Rainbow,” includes the already available refillable SOMA glass bottles with silicone sleeves and bamboo tops, but this new limited-edition set features a shoulder bag, carrier bag, and a specially designed 750ml glass bottles of Evian water. The items are dominated by snow white and highly saturated colors, with the bottle carrier in a bright blue-to-red gradient. A fluffy texture reminiscent of fresh Alpine snow features prominently in the collection as well.
“The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as Evian’s Creative Advisor for Sustainable Innovation Design,” Virgil Abloh said. “As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
This new collection will be available at Barney New York Japan starting January 18th.
