Featured image for Gwyneth Paltrow Is Selling A $75 Candle That Smells Like Her Vagina

Gwyneth Paltrow Is Selling A $75 Candle That Smells Like Her Vagina

by Rudy Sanchez on 01/13/2020 | 2 Minute Read

It’s not unusual for creative artists to parlay their initial success in a particular field into new ventures, such as starting a fashion or lifestyle brand. Academy Award, Emmy, and Golden Globe-winning actor Gwyneth Paltrow is no exception, launching her brand Goop initially as a newsletter and now an entire media and product line reflecting Paltrow’s eccentricity and belief in total malarky, reflected in their latest offering—a candle that the “Shakespeare In Love” star claims smells just like her vagina.

It also sold for $75 dollars.

Editorial photograph

Goop describes the aroma as “funny, gorgeous, sexy, and [a] beautifully unexpected scent,” made with ambrette seed, bergamot, cedar, Damask rose, and geranium. With what began as a joke, the vajayjay-smelling candle is a collaboration with Heretic’s perfumer Douglas Little. The creative process is as unconventional as Paltrow, described on Goop’s website as the two sitting on her floor and geeking out over fragrances.

Editorial photograph

The candle’s label is an austere white with clean typography set against a black cup. The outer box is as unsubtle as its scent-sake, featuring illustrations of anthuriums, a type of flower that looks close enough to nether bits to signal a not-so-astute comparison to an O’Keeffe painting.

This isn’t Paltrow’s first foray into using her love tunnel to shill Goop products and wellness advice. She’s an advocate of vaginal steaming and for putting stone eggs up the ol’ coin purse, the latter of which landed Goop in the sights of California state and county officials, who filed a consumer protection suit against Paltrow’s whoo-whoo nonsense coochie eggs. They later settled the lawsuit.

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The candle comes as Paltrow’s new show featuring Goop is set to debut later this month, which means you can fill your room with the scent of Gwyneth’s nether regions while you Netflix and Chill to Paltrow’s sometimes dangerous, but also malodorous, medical advice.

Also, we're sure the candle has nothing to do with promoting the show.