ByFutura Brings Belgium Nut Butter Brand Buddy Buddy To Life With A Youthful Vibe
by Jessica Deseo on 01/14/2020 | 3 Minute Read
Buddy Buddy is a nut butter brand located in Belgium.
For this identity ByFuturea were looking to transmit a youthful vibe, while being a bit playful. The concept is a nod to the best company you can have, being with yourself; which is represented through the repetition and reflections in the icon and logo. The illustrations show the idea of "Me Time" through the different moments of sharing and enjoying special moments with Buddy Buddy products, all with a sense of humor and youthful vibe style.
For the brand's identity we chose an eye-catching, modern and friendly color palette with the use of neutral tones contrasting with pops of color, which are used throughout the graphic system to differentiate the different types of products. This was complemented with ocher tones and golden finishes to give a premium essence. The editorial uses a grotesk typography to make the brand feel premium and contemporary, but balancing the youthful and playful side of the brand with lowercases.
Buddy Buddy, the best company you can have is being with yourself.
- Designed By: ByFutura