DEADLINE ALERT: PRINT AWARDS 2020 REGULAR REGISTRATION RATE ENDS SUNDAY

Maori Culture Inspires Kallan & Co's Work On Moa Hunter Pure Manuka Honey

by Rudy Sanchez on 01/10/2020 | 2 Minute Read

Makuna honey, a variety of honey found in New Zealand and highly sought the world over, has been harvested by the Maori since ancient times. That history is reflected in the branding and packaging by agency Kallan & Co for Moa Hunter Prue Makuna Honey

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

"Moa Hunter Pure Manuka Honey originates from a 5,500 acre carbon farm called Waikene Station. Owned by a single family, this land was used as safe passage by their Maori ancestors when travelling between the west and east coasts of the South Island of New Zealand.

Editorial photograph
Editorial photograph
Editorial photograph

Hidden in the depths are caves which protect ancient drawings made by their ancestors. On this land now grows pure native forest, and thousands of Manuka trees from which the Moa Hunter Pure Manuka Honey originates. We were tasked with creating a premium brand and packaging for Moa Hunter that would tell the amazing story of the product and its origins.

Each box is hand made, with Manuka oil brushed into the base, allowing for the aroma of the Manuka bushes to enhance the experience of opening the package. Each jar of honey is assembled by the family, with a hand-woven string and is then finished with a wax seal of the Moa Hunter logomark.

You may also like