Get In The Zone With Tonic Zone
by Jessica Deseo on 09/04/2019 | 2 Minute Read
Packaged in a soft-white tube with accents of gold, Tonic CBD's latest design transports the consumers into the ultimate relaxation zone from the time the product hits the consumer's hands all the way to their first vape.
Tonic CBD came to us to create branding, naming and package design for their new product, a vaporizer cartridge, and a starter kit.
We designed a visual system of icons that clearly identify the effect of the product. We went with the word ZONE to communicate the idea of "focus" (staying in the zone, being productive).
For the outer packaging, we designed a white soft-touch tube with rose gold foil accents. For the vaporizer, we selected high end rose gold finishes to match the packaging. The glass part of the vape was branded accordingly.
There are a total of 2 tubes. One small one for the vape cartridge, and a larger one that contains a battery, charger, and cartridge (starter kit). Each tube is labeled with compliance in mind.
- Agency: Plastic Palmtree
- Creative Director: Masha Kupets Navarre