CaliWoods Reusable Straws Can Be Business OR Pleasure
by Shawn Binder on 09/26/2019 | 2 Minute Read
Reusable straws are a gateway purchase that can start people on their journey to sustainability. Thankfully, with CaliWoods, a gorgeously designed brand of metal straws, you’ll look stylish while reducing your plastic footprint. Designed by New Zealand Design Agency, Designers Commune, the brown packaging features a die-cut, so consumers can see the four metal straws and brush contained within. CaliWood’s logo utilizes a handwritten cursive font, and gives way to a bold san-serif fonts to give more information to the consumer. It’s playful yet sophisticated design indicates that CaliWood’s is fun for cocktails, but sleek enough to be used in an office.
By the year 2050 there will be more plastic in the ocean than fish. A scary thought that lead Shay Lawrence; founder of CaliWoods on her mission.
In 2 years CaliWoods has diverted over 1 million pieces of single-use plastic from landfills and our oceans! On the surface CaliWoods produces quality Eco products to inspire sustainable lifestyles; but the passion extends far beyond this with a positive movement to reduce plastic pollution and protect our oceans while giving back to sustainable communities and initiatives.
Within a rapidly growing Eco category, CaliWoods was the first to bring reusable straws to the New Zealand market. Modern, fresh and Eco-luxe; the new range packaging is designed with original sustainability cues of unbleached kraft paper and a complete plastic free shipping policy. The CaliWoods roundel logo leads and informs the packaging range with echoes of circles used in social media communications and integrally across the bespoke die-cut pack revealing the straws as a visual product navigator.
CaliWoods exists because they believe there is a better way to do things. They are working hard to inspire sustainable lifestyles through awesome Eco products that are not only desirable but better for the planet.
- Design Agency:
Packaging & Dielines 2: A Free Resource