These Bold Beer Cans Are Black, White, and Red All Over
by Natalie Mouradian on 09/25/2019 | 2 Minute Read
Vancouver-based Best Studio created this striking packaging for Steel & Oak Brewing Co. The designs feature a bold use of black, white and red in order to create high-contrast cans that are sure to capture attention.
"About the Brand: Steel & Oak Brewing Co. embodies the modernness of today while remaining dedicated to the craftsmanship of years long past. Materials of strength and durability, steel and oak house, protect and nurture what they stand for most – exceptional tasting craft beer."
"Using a mixture of North American, English and German brewing styles, techniques and ingredients, Steel & Oak explores new beer styles while constantly refining and perfecting the classics.
Always unfiltered, unpasteurized and made with the finest ingredients, Steel & Oak proudly returns the noble tradition of brewing quality beer to New Westminster."
"The Challenge – Create a packaging system that stays true to the Steel & Oak brand while highlighting each new beer with a unique design.
The Solution – A graphic system with clearly defined guidelines. Each label uses S&O colourways and fonts. The illustration and typography are always bold and graphic. Each label is a new opportunity to explore concepts tied to the unique beer names and flavours. We strived to always create a design solution that feels abstract, unexpected and stands out on the shelf."
- Agency: Best Studio
- Client: Steel & Oak Brewing Co.
- Creative Director: Sami Christianson
- Designer: Sami Christianson