DIELINE AWARD WINNERS REVEALED

Hot Hounds, The Dog Treat Baked Inside A Car

by Rudy Sanchez on 09/24/2019 | 2 Minute Read

On a sunny day, a car’s internal temperature can rise to dangerous levels in no time at all.

According to a study by the American Veterinary Medical Association, even on a mild 70°F day, the inside of a vehicle can reach 89°F in just ten minutes. In an hour, the inside of a car can rise by 40-degrees, which can miserable for humans, but lethal for children, dogs, and other pets. 

Editorial photograph

The same study found that cracking open a window does little to decrease the heat inside a car. Even leaving the car running and AC on has its risk, as dogs can inadvertently turn off the air conditioning, knocking into buttons or controls.

To raise awareness about the dangers of leaving furballs in parked cars, pet treat company Earth Paws worked with agency Rethink Canada to bring to life a unique dog biscuit that communicates the issue in a way pet owners can immediately conceptualize.

Hot Hounds is a preservative and grain-free treat made out of natural ingredients prepared by baking inside a car. Not only does this highlight how dangerously hot the inside of your vehicles can get, but all proceeds from the doggy snack are donated to the Society for the Prevention of Cruelty to Animals (SPCA).

Editorial photograph

The bright red and white packets featuring a dog with crossed-out eyes and flames are subversively cute, raising an urgent issue in a playful, relaxed way that manages to reinforce the message.

Editorial photograph

“It’s a quirky approach to a very serious issue,” said Hans Thiessen, Partner and Creative Director of Design at Rethink Canada. “Nobody sets out to hurt their pet when they leave them in a vehicle, yet dogs are still dying. We needed to remind people of the fact that hot cars are deadly for dogs, in a fresh, provocative way.”

The first batch of Hot Hounds are sold out, but anyone interested can visit HotHounds.org to sign up for updates on future orders.

You may also like