Fling Makes Canned Cocktails Look Oh So Good
by Natalie Mouradian on 09/18/2019 | 2 Minute Read
We are absolutely head over heels for this design for Fling Craft Cocktails. From the dynamic and downright playful illustrations to the ultra-fun typographic choices for each flavor, Fling is sure to take the canned cocktail market by storm.
"Fling Craft Cocktails is inviting everyone to live a delicious life Have a Fling! Boulevard Beverage Co, who has a rich history in craft beer, has put their knowledge and resources into creating unique flavors that elevate the landscape of other canned cocktail industry. The challenge for Whiskey Design was to create something that reflected the global flavors profiles of the line. We also wanted to avoid many of the industry standards for design. We decided on a concept that featured small vignettes that tell a story around the can and each can features illustration styles and copy that are unique to the flavor in the can. We think beautiful things and Flings go hand and hand."
- Client: Boulevard Brewing Company
- Photographer: 8183 Studio
- Writer: Drunk Copywriter
- Creative Director: Matt Wegerer
- Designers: Matt Wegerer, Micah Barta
- Illustrators: Frank Norton, Jordan Kabalka, Sam Billman, Micah Barta
Roman Klis Design GmbH