Sammontana Cakes Are The Perfect Summer Treat
by Casha Doemland on 08/08/2019 | 2 Minute Read
We love this sleek and bright redesign for Sammontana's line of confectionary items.
"With over 70 years of history in ice cream making, Sammontana is the Italians’ favorite industrial ice cream and frozen goods brand. The Group operates in 5 production sites around the country and counts over 1000 employees. Sammontana indubitably means Italian Summer."
"The packaging looks sophisticated yet minimal, where the cakes’ pictures play with a graphical colored stripes pattern. Each side of the boxes shows a side of the product; on the top, an overhead point of view shows the cake at its best, capturing details and imperfections that make the product look sincere and authentic."
"The typographical approach is clean and elegant and narrates of a non-artificial confectionery dimension. The stripes, when combined together, give birth to an impactful wall composition. The overall look is delightful and bright and reflects an Italian visual imagery of colours, mood and emotion. The adoption of a fresh and contemporary visual language to a really traditional product, trough an authentic photographic styling respecting its heritage and handcrafted quality."
- Agency: Auge Design
- Creative Director: Davide Mosconi
- Designer: Andrea Mastroluca