NIOD: Ordinary’s Sexy Sister Brand Is Born

The brilliant minds behind affordable and chic skincare line Ordinary are at it again, challenging consumers who seek out elaborate packaging for their products. From the company who considers themselves “The Abnormal Beauty Company,” DECIEM is expanding their reach with an updated and sleek new line: NIOD. 

“NIOD is a professional range to complement dermatological and surgical options in beauty,” says NIOD’s official website, but what exactly will consumers find? The line falls into four categories: Core Regimen, Support Regimen, Survival and Yešti.