Heinz Ketchup Likes Ed Sheeran A Little Too Much, Releases Bottle Covered With His Tattoos

by Shawn Binder on 08/14/2019 | 2 Minute Read

You know what is more annoying than Ed Sheeran being on a Beyonce song, and I’m not? Ed Sheeran getting a Heinz Tattoo and Heinz validating him by giving him a limited-edition ketchup bottle. 

As if the Game of Thrones cameo-making singer/songwriter’s obsession with the condiment wasn’t awful enough with him having someone in his entourage walk around with a bottle of it, (seriously, wtf?) or having Heinz give him his very own brand of Edchup, these two have decided to take their PDA to the next level. This time, for charity.

In a meta nightmare, the label features Sheeran’s actual, real-life Heinz-label tattoo playfully surrounded by Sheeran’s others skin-pieces ( a paw print, a rose, jigsaw pieces) and whatever else he’s picked up after a night of trying to meet Galway Girls. 

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The bottle reminds me of a creature from a science-fiction film in the sense that you know what it is, and what it's supposed to look like, but something still feels sinister and off. Designed by creative agency David, this limited-edition bottle will inspire some screams from dedicated fans of the crooner, or ketchup. 

The last time we were this over a celebrity couple was when Spencer and Hiedi took their specific brand of crystal-induced crazy to our televisions on the hit show The Hills. 

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Thankfully, only 150 of these sad boys exist, and they’re for a great cause, so we give them a pass. The collaboration between Ed Sheeran x Heinz is set to benefit Rise Against Hunger and East Anglia's Children's Hospices (EACH). Out of the 150 bottles made, 104 will be given away via online sweepstakes while three bottles will get auctioned at Christie’s auction house on behalf of the charities. 

What will become of the additional bottles of tomato love? They’ll be gifted to superfans or will travel to select museums across the globe for people to come and see.

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