Creative Agency Anthem Shows Bamboo Isn’t Just A Panda Snack With Tissue Concept

by Rudy Sanchez on 08/15/2019 | 2 Minute Read

Bamboo is a super-plant; it grows as swiftly as a weed, provides sustenance to both people and animals, can be used as fuel (as biofuel and charcoal), and serves as a versatile alternative to hardwoods in construction.

Another application for this wonder grass is paper as you can use the resilient fibers to produce a sustainable material. Trees used for paper pulp can take up to sixteen years to grow, whereas bamboo fully matures as soon as six years.

Editorial photograph

Creative agency Anthem’s Benelux team saw the potential for a tissue paper made of bamboo as an environmentally-friendly alternative to paper tissues, highlighting both the versatility and sustainability of the material, using the bamboo to not only create the tissue paper but also in the packaging, creating a 100% biodegradable product.

“Bamboo Tissues concept design is inspired by all the amazing benefits of the natural plant, including its structure," says senior designer Kim Dero. "The individual stems of a bamboo plant, known as culms, when cut are similar to the shape and structure of a simple can – perfect for storing face tissues."

Editorial photograph

The packaging’s design also mimics the plant visually, and the shape allows for products to be stacked in a similar way to bamboo culms, making it easier to store and ship the product efficiently.

When ethically sourced, bamboo is a miracle plant, a sustainable source of raw material, that even though we’ve been using for thousands of years, is still inspiring new uses, as Anthem has demonstrated to transcendent effect with Bamboo Tissues.


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