These Sleek Glass Bottles Aim To Bring Attention To Global Ocean Plastic Pollution

by Natalie Mouradian on 09/16/2019 | 2 Minute Read

Earlier this summer The Refreshment Club came out with #the100kinitiative, a project that aims to draw attention to the global issue surrounding plastic waste and its devastating effects on our oceans. The result is a sleek glass bottle that reminds consumers about the marine life affected by pollution.

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“The Project is called #the100kinitiative:

100,000 Bottles to commemorate 100,000 marine mammals impacted by plastic. 100% of profits go to Oceana to fight plastic pollution & protecting the wildlife that still call out oceans home.

Brought to you by Found (drinkfound.com) in partnership with Oceana (oceana.org)”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

“The packaging.

- The glass bottles are made from the lightest volume of 100% recycled glass, to ensure minimum carbon footprint during creation and transportation.

- The bottles are all Individually numbered, each to represent a marine mammal impacted by plastic.

- The label artwork has been created by artist @this.is.amit to represent the marine mammals in a plastic free habitat

- The double sided label along with the conical glass bottle shape, when viewed through the bottle magnify the it making the illusion that the whales are swimming.

- To minimize assets while delivering all the information, the outer boxes have been used to also be the source of information.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

- Each bottle also comes with a neck tag with all flavor, and campaign information.

- All the labelling has been made from 100% compostable plastic free paper.

- The campaign also asks people to reincarnate their bottle into a vase after they enjoy the beverages. 

Please visit www.the100kinitiative.org for more information on the initiative & www.the100kinitiative.org/thebottles to learn more”

Editorial photograph
Editorial photograph

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