Natural Light Wants To Claw Away At The Competition With New Line Of Hard Seltzers
by Rudy Sanchez on 08/13/2019 | 2 Minute Read
Beer is in crisis.
Fewer people are drinking brewskis, opting instead for lower-calorie fare like vodka sodas. This change in preference is leading to the rise of hard seltzers like White Claw to come from out of nowhere seemingly and dominate the summer. Natural Light, often the go-to college bro brew is officially joining the hard seltzer craze, putting their spin on the phenomenon with two new branded seltzers coming on the heels of their Naturdays strawberry-lemonade beer earlier this year, and coinciding with college kids going back to school, traditionally an occasion marked by grand bacchanals, or so we've heard.
The seltzers come in two flavors, Catalina Lime Mixer, and Aloha Beaches, cranberry-lime and mango-peach respectively. True to their playful, un-serious brand, the names appear inspired by 2008 comedies “Step Brothers” and “Forgetting Sarah Marshall,” and come in 12 and 24-ounce cans, unlike most seltzers which come in slimmer containers. They also pack a bit more of a punch with a 6% ABV instead of the typical 5% ABV of other offerings.
Oh, and it’s also going to be about 20% cheaper than the competition, according to the company.
“It's a more affordable option, which is a gap today in the seltzer segment from a product standpoint," said Ricardo Marques, the vice president of core and value brands at Anheuser-Busch, to Business Insider. “From a brand standpoint, we're bringing the fun personality of Natural Light.”
The can design is visually similar to Naturdays, save for the pink flamingos, and includes light-hearted copy like “when cherry & lime become best friends” and “when mango & peach go beach mode.” Unlike other labels, often dominated by white, Natty’s opts for a little more color and panache.
If you want to get your Natty on seltzer-style, Natural Light Seltzers are making their way towards store shelves as we speak.