Sandows Cold Brew Gets a Playful Brand Refresh

by Natalie Mouradian on 08/12/2019 | 2 Minute Read

Studio Thomas revamped the branding and packaging for Sandows Cold Brew, a London favorite that is quickly gaining popularity.

Editorial photograph

“For the last five years Sandows has been dedicated to producing cold brew and convincing people to drink it. Although slowly, it is a category that has been steadily growing and with this has come a greater awareness of Cold Brew Coffee. The audience has moved outwards from the small independent coffee scene and the London bubble, as the appeal of quality ready-to-drink coffee has been discovered.”

Editorial photograph
Editorial photograph
Editorial photograph

“The priority became making Sandows a brand and product for everyone. This has meant challenging the format, packaging, price point as well as the brand. The developments culminating in the launch of the new bag-in-box pack as well as the refreshed brand look and feel.”

Editorial photograph

“The new design includes packaging, point of sale marketing and a creative campaign. A new illustration style together with an updated tone of voice that bring to life the characteristics of Sandows Cold Brew. This strikes a tone that is bold, immediate, fun and accessible. Without pretence or ceremony it presents specialty grade coffee in a way it hasn’t been seen before.”

Editorial photograph
Editorial photograph
  • Agency: Studio Thomas
  • Designers: Thomas Coombes, Thomas Austin, Luke Dodridge
  • Client: Sandows

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