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Check Out This Beer That Pays Tribute To The Flora and Fauna of Uruguay

by Natalie Mouradian on 07/31/2019 | 2 Minute Read

Mundial designed this paper-cutout inspired packaging for Cerveza Oceánica, a Uruguay-based brewery that pays tribute to the land it harvests from.

Editorial photograph
Editorial photograph

“Cerveza Oceánica was born in the heart of a family of Playa Hermosa, a coastal city in Uruguay. With the aim of producing beers inspired by Uruguayan nature, using agroecological raw materials and sustainable production methods.”

“All the raw materials used as well as the processing practices applied comply with international agroecology standards, certified by the Agroecology Network in Uruguay.

Oceanic incorporates scientific research for the development of new yeasts in Uruguay and is constantly developing the field of beer production.”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

“Mundial was asked to redesign its entire identity as well as all the packaging of cans and bottles of the brand with an identity that reflects the personality of this beer.

The new concept of the brand and all its packaging versions is based on the environment of the plant. A natural environment, close to the sea where you can see all kinds of native flora and fauna.”

Editorial photograph

“The emphasis of the study was on the sensation one has when visiting the coast and the natural environment in which beer is produced. Each style has its own color and illustration that makes it unique so that it is easier to recognize for the consumer. The illustrations have a leading role on the identity representing the views that everyone can see in the coast of Uruguay.

Mundial also works on the brand's logo using a typeface that maintains consistency in all applications maintaining the right balance between the seriousness of the work and the fun of making beer.”

Editorial photograph
Editorial photograph
Editorial photograph