This is Not Your Average Diet Coke Packaging

We love this Diet Coke packaging that utilizes HP Indigo printing technology in order to ensure that no two bottles or cans are the same.

"Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with the Diet Coke marketing team’s other efforts, so our designs were ready to help inspire the ad agency, Droga 5, in creating the “It’s Mine” campaign. To deliver the message that Diet Coke is giving its loyal fans something no one else can have, the packaging effort took advantage of an innovative variable data algorithm for HP Indigo printing presses which can create millions of unique label variations from a single piece of original art. The result: like the fans of Diet Coke, no two are the same."