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Want To Look Like A Treat? This Halo Top & ColourPop Collab Has You Covered

by Shawn Binder on 07/25/2019 | 2 Minute Read

Think that Ice cream and makeup are a strange combo?

In the world of cosmetics, no collaboration is too out-there or off-limits. In celebration of National Ice Cream Month, ColourPop and Halo Top Creamery have teamed up to create new, limited-edition eyeshadow bundles to satisfy your sweet tooth.

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Halo Top, typically known for their dairy-free and protein-enriched confections, are mixing their usual flavors: Birthday Cake, Mint Chip, Rainbow Swirl and Strawberry with two of the cosmetics line’s iconic Super Shock Shadows.

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Editorial photograph

The kitschy packaging is shaped like an ice cream tub, adding an element of whimsy to ColourPop’s “revolutionary creme-powder eyeshadow, famous for its unique bouncy texture, delivering bold color and fine glitter with just one swipe without creasing, fading or fallout.” The metallic gold synonymous with Halo Top gets incorporated into ColourPop’s packaging, showing not only the collaboration's commitment to detail but the ease with which they can exploit our dependency on ice cream and all ice cream adjacent ephemera.

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For those wanting to look like a treat, the best part is that they've fragranced each powder to mimic its flavored counterpart.