The design entices a consumer to not only try Metáfora, but to entwine it into the history of their life.

Food

Pacifica captures olive oil company Metaphora's history with lush details

by Shawn Binder on 07/23/2019 | 2 Minute Read

Metáfora (Metaphor) is an olive oil with a millenarian blend created from ancestral olive trees thatpreserves the timeless qualities of olive oil where a living metaphor of a region is kept.
Editorial photograph
Editorial photograph

Pacifica worked to craft Metáfora’s design with olive oil and its respective translucent state in mind. According to Pacifica “The minimal graphical approach connects the purity of the product and respective artisanal environment, with the premium features intend to be communicated. The complementarity between charismatic and serifed typography, historically intertwined with the written word, and a monospaced “typewriter-like” typography”

Editorial photograph

With a leather strap adorning the cork topper, the little details go a long way in the bottles elegant approach. Pacifica stated “The neutral chromatic palette, with brief notes of metallic colors, illustrates the rudimentary of the agricultural utensils and stimulates the appearance of glosses and light effects”

These small flourishes help contextualize an artisanal scenario and entice a consumer to not only try Metáfora, but to entwine it into the history of their life.

Editorial photograph
Editorial photograph

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