The design entices a consumer to not only try Metáfora, but to entwine it into the history of their life.
Pacifica captures olive oil company Metaphora's history with lush details
by Shawn Binder on 07/23/2019 | 2 Minute Read
Pacifica worked to craft Metáfora’s design with olive oil and its respective translucent state in mind. According to Pacifica “The minimal graphical approach connects the purity of the product and respective artisanal environment, with the premium features intend to be communicated. The complementarity between charismatic and serifed typography, historically intertwined with the written word, and a monospaced “typewriter-like” typography”
With a leather strap adorning the cork topper, the little details go a long way in the bottles elegant approach. Pacifica stated “The neutral chromatic palette, with brief notes of metallic colors, illustrates the rudimentary of the agricultural utensils and stimulates the appearance of glosses and light effects”
These small flourishes help contextualize an artisanal scenario and entice a consumer to not only try Metáfora, but to entwine it into the history of their life.