Nestle Says Yes! To New Paper-Based Wrappers
by Rudy Sanchez on 07/15/2019 | 1 Minute Read
Nestlé, the Swiss-based multinational food and beverage company, has developed a paper-based, recyclable wrapper as part of their commitment to making all of their packaging recyclable or reusable by 2025.
The new paper wrapper is suitable for high-speed wrapping, something previously only possible using plastic films and laminates, and opens an opportunity for paper-based wrappers for other types of foods, such as chocolate bars. Not only that, but they sustainably source the paper, and it's Forest Stewardship Council (FSC) certified.
Nestlé is debuting the new packaging in European countries where the wrapper is recyclable, starting with their Yes! brand of vegan and gluten-and-lactose-free snack bars made from“natural” ingredients.
“Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging," said Patrice Bula, Head of Strategic Business Units, Marketing and Sales at Nestlé in a press release. "Our YES! bars are made with wholesome ingredients that celebrate and care for Nature's diversity. We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste."
Although limited initially to their Yes! snack bars, there doesn’t appear to be anything limiting the new wrapper to this one product. If all goes well, it’s possible we'll see other snacks packaged in this new paper-based material, whether it's candy, chips or even baked goods.