Whiskey, including Scotch Whisky, is a very particular, exacting spirit. A lot of different variables, including the craftspeople, can bring about unique and subtle qualities to the final liquor that goes into the bottle.
The craftsmanship that goes into producing quality scotch inspires the illustrations that serve as labels to the new Balvenie Stories collection of single malt scotch whiskeys. Balvenie set out to tell tales of character, endeavor, and craft by commissioning Here Design and UK print artist Andy Lovell to craft illustrations representing the real-life stories of the people behind the whiskeys, bringing meaning and emotion to the day-to-day grind at the distillery.