The Best Thing to Keep Your Clothes Clean Is A Little Love & Wash
by The Dieline on 06/05/2019 | 2 Minute Read
Conceived by Alexander Cherkasov, Love & Wash is a line of detergent that features two articles of clothes pressed against each other or a snuggly bear to signify the love you might have for your clothes. It's unique and brilliant, a product we think the millennial market in particular would be very partial to.
"The brand line includes the most necessary things: washing powders, washing gel, capsules and stain remover.
Most producers of laundry detergents depict the 'formula of purity' on their packages. But there is no warmth and soulfulness in this design. The type of washing and purpose for the type of fabric is not listed on some products. My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them."
- Designer, Art Director & Creative: Alexander Cherkasov