Stay Hydrated With Wato This Summer
by Casha Doemland on 07/22/2019 | 2 Minute Read
Hydration is key, especially during the hot summer months spent under the sun. The Swedish-based beverage company, Wato agrees as they introduce a unique, one-of-a-kind functional drink that will make waves on store shelves. The brilliant designs by Essen International illustrate the movement of water and truly bring the brand to life.
Stay HydratedIn 2018 Sweden experienced a longer, hotter and sweatier summer than ever before. People spent their days beaching and sporting to an extent where stores ran out of bottled water. Hydration became a major concern. This was the seed to Wato, a one-of-a-kind product within the segment of functional drinks. The fizzy drink helps you stay hydrated, whether dancing at Midsummer solstice or simply feeling overheated.
Dare To Be DifferentThere are many players within the functional drinks segment, so differentiation is key. On top of that Wato is a new category within its segment. While having the benefits of an energy drink, it is also sugar-free, vegan, and uses all natural flavors. The key differentiator, however, is rehydration. We were brought in to create a visual identity that wouldn’t be just another drop in the ocean, but the ocean in a drop.
All About WaterAs with other functional drinks, Wato is great for the athlete. But it’s also great for the sunbather, the car sick and the party animal. Instead of simply enhancing performance, Wato restores no matter the cause. In a segment abundant in loud visual expression, we decided to go with a cleaner solution catering to a broader target group. The visual identity springing from the product’s main benefit. Rehydration.
Making WavesThe keystone of the visual identity is a graphic pattern depicting the movement of water. In the packaging design, the wavy and straight lines represent products with or without caffeine. Different flavors have their own identifying colors, without losing sight of the big blue. The promotional website is the packaging in a digital format, mirroring the product itself. A visual identity making waves on the store shelves.
- Agency: Essen International
- Creative Director: Danny Jian
- Client Director: Sasha Hallin
- Designer: Danny Jian & Dany Mündner
- Front-End Developer: Joana Mendes
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