Celebrate The Modern Gaucho Spirit With Verde

Designed by Austin-based multidisciplinary agency Ptarmak, comes a visually stunning collection of organic, grass-fed beef that is sure to not only spice up your next meal but will also sit pretty in your fridge or freezer until you're ready to get cooking again.

Verde celebrates the modern gaucho spirit and the Uruguayan heritage of grass-fed beef. They believe there is magic in the basics—that honest food, raised with timeless methods, makes for the most memorable meals.

In a world saturated by the discussion of returning to simpler times, Verde’s aesthetic begged to get back to the basics. We established a Visual ID that differentiates with a clear hierarchy and consistent messaging throughout, allowing for extension and optimal shop-ability.