Celebrate The Modern Gaucho Spirit With Verde

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Designed by Austin-based multidisciplinary agency Ptarmak, comes a visually stunning collection of organic, grass-fed beef that is sure to not only spice up your next meal but will also sit pretty in your fridge or freezer until you’re ready to get cooking again.

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Verde celebrates the modern gaucho spirit and the Uruguayan heritage of grass-fed beef. They believe there is magic in the basics—that honest food, raised with timeless methods, makes for the most memorable meals.

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In a world saturated by the discussion of returning to simpler times, Verde’s aesthetic begged to get back to the basics. We established a Visual ID that differentiates with a clear hierarchy and consistent messaging throughout, allowing for extension and optimal shop-ability.

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