Are You Ready To Chomp Down on These Chomptown Cookies?
by Casha Doemland on 08/07/2019 | 2 Minute Read
If you've ever strolled through the dietary section of a supermarket, you're bound to have seen a variety of 'delicious' and 'healthy' cookies. If you're like us, you don't buy into the fake hype because 9 times out of 10, the cookie is overly dense and has you wondering why you even wasted the calories on this brick.
Needless to say, when we discovered Chomptown, we were pretty damn excited to take a bite into the nutty fudge brownie that is dairy-free and nutritious. On top of that, it's wrapped in a playful and colorful eye-catching package.
"A protein cookie that actually tastes like a cookie. Yes, seriously. Take out gluten, dairy, and all the junk and invite your mouth to Chomptown. Soft, chewy, and super yummy, these nut butter cookies don’t disappoint. So grab one and say hello to Chomptown."
"Approaching the protein cookie category with fresh eyes, we realized the competition could be classified as either cold/clinical or wacky/zany. We strategically developed Chomptown to be neither. Taking a cue from the cookies themselves, we developed a brand that is light-hearted and personable while maintaining a modern perspective. The result is an identity that befits the playfulness of a cookie while avoiding the stale tropes of the category."
- Agency: Ptarmak