Ushering the dead from this world to the afterlife is a lot like developing the packaging for a brand.
OK, maybe not.
But listening to Evan Faber, CEO of Moxie Sozo, talk about the process and research that goes into their work, you get that sense that they truly are bringing something to life. The brand identity and packaging for Baron Samedi Spiced Rum is no exception, and after immersing themselves in that Carribean Rum LIFE, they came away with a bottle stands apart from the rest of the players in the world of dark, spiced goodness.
